18 quick proven strategies for achieving a better customer journey experience

When conducting a focus group to gather feedback on your content, it is useful to ask a variety of questions that delve deep into different aspects of your content strategy.

Here some examples of some topics you might want to consider covering:

1. An important area to explore is the perception of the look and feel of your content. 

Ask about the visual aesthetics, colour schemes, imagery, and overall design elements. Understanding how your audience perceives these visual aspects can provide valuable insights into what resonates with them and what may need improvement.

2. Another aspect to address is the language you use across your entire customer journey. Ask participants about their thoughts on the tone, voice, and messaging of your content. Are they finding the language engaging, informative, or persuasive? By gaining insights into how your audience perceives your content's language, you can refine your communication strategy to better connect with your target audience.

3. Evaluate the accessibility of your website through various search methods. Find out

about how easy it is for participants to find your website using search engines, keywords, or other search methods.

Understanding the searchability of your website can help you enhance your SEO strategy and improve your online visibility.

4.Assess the user experience of completing a full purchase on your website. Ask participants to share their experiences with the checkout process, payment options, shipping details, and overall ease of navigation.

By understanding the user journey through the purchasing process, you can identify pain points and areas for improvement to enhance the overall customer experience.

5. Lastly, ensure that participants test your website using different devices such as mobile phones, tablets, and desktop computers. This multi-device testing can reveal any compatibility issues, responsiveness challenges, or design inconsistencies across various platforms. By gathering feedback on the user experience across different devices, you can optimise your website for a seamless and consistent experience for all users.

Great news! You now possess crucial data for your online customer journey. Identify any recurring patterns and determine which areas should be enhanced first. Develop a plan spanning 3-6 months outlining how you will address issues in your online channels.

After gathering crucial data on your online customer journey, you are now equipped with valuable insights to enhance your online channels.

Begin by identifying common trends and patterns within the data to pinpoint areas that require improvement.

Prioritise these identified areas based on their impact and feasibility for enhancement.

Develop a detailed 3-6 month action plan outlining specific strategies and tactics to address the identified issues effectively.

Consider implementing targeted marketing campaigns, optimising website usability, enhancing customer support mechanisms, or refining product offerings to align with customer preferences.

Regularly monitor key performance indicators and metrics to track progress and make necessary adjustments to ensure the success of your online channels.

By strategically addressing problem areas and continuously refining your online customer journey, you can enhance customer satisfaction, drive engagement, and ultimately boost your online business performance.

Core values help customers resonate with you , what is it that your brand is passionate about that also connects with your customers values and lifestyle. Perhaps you have a sustainable ethos, or a specialist target market! Bullet point your values and shout about them when storytelling across your content. Have a strap line to support your cause.

One effective way to communicate your core values is through storytelling. By incorporating your values into your content strategy, you can engage your audience on a deeper level and showcase what sets your brand apart.

Additionally, having a compelling strap line can further reinforce your brand's cause and values. A well-crafted strap line can encapsulate the essence of your brand and resonate with your audience, leaving a lasting impression.

Reviewing the look and feel of your brand is crucial for maintaining a consistent and professional image. Take the time to meticulously check every detail - from logos to profile images to brand descriptions. Ensure that everything is cohesive and reflects your brand identity accurately. Evaluate your colour palette to see if it still resonates with your brand message. Check if you are using consistent fonts across all your communication channels. Assess your images to confirm that they truly represent who you are as a brand. Make notes on areas that can be improved to enhance your overall visual appeal.

Updating your style guide is an essential step in keeping your brand's design elements aligned. Develop a comprehensive set of guidelines that cover colours, logos, font choices, and sizes. Consider seeking professional assistance to create a visually appealing and coherent style guide. Having a consistent look and feel for your brand assets will provide a clear reference point for your team and external partners when creating content.

Managing your media effectively is key to maintaining a strong brand presence. Review your imagery and video content to ensure they align with the tone and values you aim to convey. Remember that one size doesn't fit all when it comes to visual content - resize your images to suit different platforms and ensure they are of high quality. Optimise file sizes for faster loading speeds on your website and social media channels. Consider diversifying your content by incorporating various types of visuals, such as lifestyle and flat lay shots, especially if photoshoots are not feasible.

Creating a set of guidelines for your design content is crucial for maintaining a strong brand identity. These guidelines serve as a roadmap for all visual aspects of your brand, ensuring consistency and cohesiveness across all platforms.

One key aspect of these guidelines is to establish a consistent look for your colours, logos, font pairings, and sizes. Consistency in these elements helps reinforce brand recognition and fosters a sense of trust and reliability among your audience. By defining specific colour palettes, logo usage rules, and font combinations, you can create a visual language that resonates with your target demographic.

Another important consideration is to develop a rule of thumb for the layout of your promotions. This acts as a guide for placement of key elements such as images, text, and calls to actions.

By establishing clear design guidelines, you provide employees and external agencies with a solid reference point for creating content that aligns with your brand's vision and values. These guidelines not only streamline the design process but also help maintain brand consistency and integrity, ultimately contributing to a strong and recognisable brand identity in the marketplace.

When evaluating your imagery and video content, it is make sure that they align perfectly with the tone and values you aim to convey.

Each piece of visual content should reflect the essence of your brand and resonate with your target audience. Take the time to review each image and video, analyzing whether they effectively communicate your message.

Remember, a one-size-fits-all approach rarely works in the realm of visual content. Resize your images to fit various content spaces while maintaining clarity and quality. Opt for high-resolution images that remain sharp and vivid even after resizing. Additionally, consider optimising file sizes to enhance loading speeds and user experience.

It is so important to understand that in today's digital landscape, focusing solely on one specific channel is no longer sufficient to reach and engage with customers effectively.

The cross channel nature of the online world means that customers can come to your website from various sources such as social media platforms, marketing channels, and online search engines. Therefore, it is essential to adopt a holistic approach when planning marketing campaigns, considering how they will resonate across all channels simultaneously.

Take a comprehensive view of your design strategy, and aim for consistency in messaging and branding across different platforms, maximising the impact of your efforts. This integrated approach allows you to create a seamless experience for your customers, regardless of how they discover your business online.

When managing your online presence, tailor your content to suit the specific purpose of each platform. Social media channels vary in their focus and audience engagement levels, so understanding these distinctions is key to effective communication. For visually-oriented platforms like Instagram, prioritise engaging imagery and videos to captivate your audience. On the other hand, platforms like Twitter may require concise and impactful messaging due to character limitations.

Moreover, paying attention to the technical aspects of content creation is equally important. Ensuring that your content adheres to the recommended size dimensions for each platform guarantees a visually appealing presentation. Additionally, maintaining simplicity in your text content can enhance readability and engagement, as overly complex messaging may deter users.

By tailoring or personalising your content you can maximise the impact of your digital presence and connect with your target audience.

When looking to attract potential customers, it is crucial to provide them with as much detail as possible. One effective way to do this is to offer detailed information about your products in a simplistic form, to help informed purchasing decisions. Consider effortless navigation and including specifications, features, and benefits to give customers a clear understanding of what they can expect.

Another effective strategy is to show close-up images of your products. High-quality photos that highlight diversity, key features and craftsmanship of your products can help customers visualise themselves using the items. This visual representation can be a powerful tool in driving sales and creating a connection with your audience. Emphasise why your products are amazing and make it these important pieces of information stand out.

To encourage customers to act quickly, use clearly signposted messaging and be as transparent as you can with T's and C's as you can. By keeping the sense of urgency visually bold and appealing you can help drive conversions and increase sales.

Placement of messaging and design strategy is key, getting the help of a UI/UX professional can really benefit your results.

When it comes to providing a seamless online shopping experience, it is crucial to prioritise accessibility and user-friendliness.

Customers should not have to spend excessive time searching for the information they need. Simplifying menus and categories can significantly enhance the browsing experience, allowing users to quickly find what they are looking for.

Transparency is key in building trust with customers.

Ensure things like delivery, returns and method of payment information is clearly visible and easily accessible, this way you demonstrate a commitment to honesty and openness. This transparency can help alleviate any concerns customers may have about making a purchase.

Streamlining the journey from adding a fast and secure checkout process. It not only improves customer satisfaction but also helps in boosting sales and building customer loyalty.

When you have a design that needs to be adapted to multiple sizes, it's essential to start with the largest size first. By doing so, you ensure that all the details and elements are captured effectively.

Once the design for the biggest size is perfected, you can then resize it to fit smaller dimensions while maintaining its integrity and visual appeal. It's also beneficial to create a variety of assets in different sizes and formats to cater to various platforms and devices. Experimenting with different versions can help you determine which ones perform better and resonate more with your audience.

Even if you don't have video content at your disposal, there are creative ways to enhance your visuals. You can create dynamic transitions using still images to add movement and engagement to your design. This technique can be particularly effective in capturing attention and conveying a sense of fluidity in your visual storytelling.

Another useful tip is to maximise the usage of landscape images by creatively stacking them to fit portrait spaces. This not only allows you to repurpose your existing assets but also enables you to create visually striking layouts that make the most out of the available space. By thinking outside the box and exploring different techniques, you can elevate your design work and deliver impactful visuals across various platforms.

Showcasing your logo prominently at the beginning and end of your advertisement is crucial for brand recognition and establishing a visual identity. Utilising storytelling techniques can help create a deeper connection with your audience by conveying your brand's purpose and tone of voice in a more engaging and memorable way. By weaving narratives into your marketing content, you can evoke emotions and build a stronger brand presence.

To maximise the impact of your advertising campaigns, consider building anticipation by creating a series of related posts leading up to the launch. This approach can help generate buzz, increase engagement, and drive interest among your target audience. By strategically planning and releasing content in a cohesive and interconnected manner, you can effectively capture the attention of your audience and create a lasting impression.