With over 15 years in the design industry, I've worked across some of the world's most recognisable brands from Expedia and Sony to Lego, Intel, and Hilton. Delivering design that is strategic and of high-quality aesthetic . My background spans in-house ecommerce, global agency, and luxury brand environments. A breadth that requires a methodical approach to design thinking and systems. I understand how design decisions ripple across channels, teams, and markets  and I build work that scales. My specialist areas are design systems, UI/UX, digital advertising, brand identity, and AI-powered workflow integration. I'm well-versed in Figma and genuinely excited about what the intersection of design and AI makes possible for both efficiency and creativity.

 

Right now I'm taking on a select number of freelance projects and consulting engagements, while building tools and resources for designers through my social platform.

 

Outside of work I'm a busy mum of two, that loves attending reformer pilates classes or teaching Zumba classes — also always up for a conversation about design over a good coffee.