Mastering your craft as a designer includes having a tight workflow. Without one, long hours can leave you feeling buried in reactive tasks, unclear briefs, and drawn-out design processes. Building long term habits and systems, using the plethora of AI tools that are available to us today - we should be removing the monotonous burnout and allow more time for enhanced creativity. This post is perfect for freelancers and any designer who wants to improve their end-to-end pro

Marketing communication has undergone a seismic transformation with AI capabilities evolving in tandem. Through the last decade we have moved from designing for a core group of channels to a symphony of touch points across a wide digital landscape. Customer shopping habits have shifted significantly within the past year. Tik Tok shop reference Multi-channel has become a growing unified omni-channel experience, and SEO has evolved into 'search- everywhere ' optimisation. This

How many times have you heard someone ask the question, will AI take over our jobs as designers? Maybe you have thought about it...

How it started This week I launched my first online course and workbook. It’s part one of 6 courses and I’m delighted to have finally...

We consume vast amounts of digital content on daily basis - but is beautiful design really enough? To truly engage with our users and...

Introducing Attention Please: Move Beyond Aesthetic to Purposeful Design A few years ago I drafted an ebook and left it unpublished for...