FIGLEAVES
At Figleaves, I had the exciting opportunity to work within the creative design team and UI/UX team as key player to Omci-channels design and in the redesign and migration of our website to Salesforce. My role encompassed a variety of responsibilities, from UX testing and implementing agile methodologies to regularly updating site content, driving social engagement whilst campaign planning creative photoshoots.
01
UI/UX
Regular phased website redesigns and updates
- User testing
- A/B testing
- CRO
- wire-framing and UI design
- Phased released
02
Social Media
Social media & digital advertising
- Dynamic content optimisation (DCO)
- Email design
- Conversion Rate Optimisation (CRO)
- Photoshoot creative art direction
- Campaign planning and strategy
03
Content creation and updates
Weekly content updates across all channels.
Designs required careful planning and brand consistency