THOMAS PINK
As the Web Design team lead at Pink, I led the UI/UX design across one platform migration and brand redesign. My responsibilities also included social media and digital advertising email design, and OOH digital displays. Additionally, I ensured regular website content updates and contributed to the development of digital brand guidelines.
Company rebrand and new UI in a staging environment.
Early stage PLP and PDP UX development
mobile testing and phased updates and releases
Company rebrand and new UI in a staging environment.
01
Web Design (UI/UX)
Heading the web design team at Thomas pink I led the redesign and platform migration of Thomas Pink Shirtmaker.com. The business goal was to update and reinvent the existing look and feel followed by a migration to the Hybris platform. This involved a heavily collaborative approach, with developers and rounds of testing with an in-depth UX strategy. We developed rounds of wireframes to a clean UI design and released the project in phases over a dedicated period of time.
The project required team management, a methodical approach to design process, documentation and design systems as well as end user focus and design aesthetic.
02
Social Media
At Thomas Pink we prided ourselves on our brand collaborations. Our social media platforms showcased a plethora of brand collaborations and marketing strategies. I had the opportunity to work across the day-to day social media and display assets, email design and brand collaboration hubs.
Thomas Pink Shirtmaker x The British & Irish Lions
03
OOH
Digital Banner design across London airports, the Royal Exchange. For this particular project, as a digital designer I had to collaborate with the creative artworker and redevelop this design and brand guidelines to work for the digital space. From this, we quickly revised the accessibility of this design and revised the the brand guidelines changing the text colour for better legibility.