UI / UX Design
Mobile-first UX, e-commerce replatforms, and conversion-led design — built on real data, tested with real users.
From homepage to checkout — designing experiences that convert.
With over a decade of UI/UX experience across fashion e-commerce, luxury retail and global agency work, I design digital experiences grounded in user behaviour, business data and iterative testing. I've led end-to-end replatforms on Magento, Hybris and Salesforce Commerce Cloud — always with a mobile-first mindset and a focus on measurable conversion outcomes.
What I do:
• End-to-end responsive UX design: homepage, PLP, PDP, checkout, basket, 404
• Wireframing, prototyping and user testing across Figma tools, (and previously Sketch, Zeplin and InVision)
• A/B testing strategy and CRO collaboration — with proven uplift results
• Agile/sprint delivery, Jira project management, critical path planning
• Stakeholder presentations and iterative design reviews
Platforms & brands:
• Thomas Pink (LVMH) — Hybris replatform, full site redesign
• Figleaves / N Brown — Salesforce Commerce Cloud, mobile-first UX overhaul
• Wall London & Shapes of London — dual Magento replatform
• Amazon x Intel store build
• Monsoon — Figma-based replatform advisory, PLP and header/footer redesign
Featured Projects
• Thomas Pink — Hybris Website Replatform (Stages 1 & 2)
• Figleaves — Salesforce Mobile-First UX Redesign
• Wall London — Dual Magento Replatform (Wall London + Shapes of London)
Skills; UI Design, UX Design, Figma, Sketch, Wireframing, Prototyping, A/B Testing, CRO, Mobile-First, Magento, Hybris, Salesforce Commerce Cloud, Agile, Sprint, E-commerce
