Wall London
At WALL London managed the creative output and strategy for two sister fashion labels, balancing premium brand aesthetics with technical e-commerce functionality.
Website Platform Migration
A designer and creative stakeholder for the end-to-end e-commerce redesign and migration to the Magento platform, managing external development agencies.
Brand Direction
• Brand Architecture: Defined distinct visual identities for both labels, ensuring clear market positioning through art direction, location photoshoots, and brand guideline development.
Mail Order Design
Performance Marketing: Aligned email design and social advertising with weekly commercial analytics to iterate on creative and drive engagement.
Team Leadership: Mentored and managed a junior design team, overseeing the delivery of bi-monthly printed catalogues and a high volume of digital assets.
