Pico
The Pico 4 virtual reality headset launch campaign.
Multiple Touchpoint Assets
Here I developed social media assets that helped the PICO brand remain consistent across multiple platforms. My approach involved problem-solving to make sure video assets and storyboards worked for static posts, as well as taking into account the unique needs of each platform.
Dynamic Rich Media
For this section of the project I specialised in creating effective display ads to stands out amongst the competition. I adapted the key visuals to a variety of asset sizes and making sure the messaging remains consistent across all platforms. I'm experienced working with different types of display ad formats, such as animated HTML5 banners, interstitials, and expandable ads. I am also proficient in creating static and dynamic rich media ads, as well as video ads.
OOH
Again, we adapted key visuals to feature across a wide selection of OOH spots across London. Using the static images along side the video really he evoked the message behind the use of the VR headsets
