Thomas Pink
As Web Design Lead at Thomas Pink (LVMH), I led UI/UX across a full platform migration and site redesign alongside managing BAU digital advertising, email design, and OOH.
Web design and Replatform
Our website upgrade had a two phase redesign and replatform migration strategy.
The business goal included:
- Phase one was migrating the existing website platform to hybris.
- Phase two was rebranding and redesigning the entire website structure.
This was heavily collaborative long-term project. Leading a team of designers and developers.
The project required team management, a positive synergy within the teams and a methodical approach for design process, documentation and design systems.
Omni-channel design
Outside of the website replatform projects were the Omnichannel BAU design tasks.
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Website content updates
Campaign digital strategy
Social media and display ads
Emails analytics and design
Website photography art direction
OOH and POS design
Omni-channel BAU: The Bigger Picture
Beyond the replatform, day-to-day design at Thomas Pink meant managing the full omni-channel output at pace. From website content updates and seasonal campaign strategy to social and display ads, email analytics, photography art direction, and OOH and POS design — the role demanded creative breadth and operational precision in equal measure. More detailed case studies from this work are in progress.
