Sony
Multiple web page builds for one of the most high profile brands in the electronics industry - using Figma, Canvas and AEM.
'For the Music' Campaign
I’ve lead many landing page designs for Sony but the ‘For the music’ campaign was one of my highlights.
A creative brief that relied on the flow of UI/UX strategy. With rounds of testing, and roll out execution phases I had to factor in:
- Imagery formats
- UI layouts
- Page flow and usability
- Interaction
- Testing
- Localisation
- Client requirements
- Dev collaboration for AEM
- Tight deadlines
Design + Prototyping
The project was designed in Figma using module component sets. The phases were delivered in prototypes and presentation deck. The final delivery involved creating a fully documented dev brief with the original Figma file and final image assets that were top secret until launch week to preserve excitement for the product release.
Flexi-scroll animation
The content was launched with a simpler build across all three regions - the flexi scroll interactive animation had a staggered release until fully functional. The reason for this approach was to preserve lead times and adapt to the requirements for project release
