Monsoon
Omni-channel design at pace, seasonal campaigns, social content, DCO banners, email design, and UI/UX input on a new website platform.
Omni-channel touch points
I had a creative and strategic role at Monsoon managing campaigns across their e-commerce Omni-channel system. Day-to-day tasks were: Website content updates, campaign strategy meetings, email design, social content and Display advertising
Building workflows
Results & Impact
Results & Impact
At Monsoon, the shift from Photoshop to Adobe XD wasn’t just a tool change — it transformed how the team operated. Faster design turnarounds gave marketing the flexibility to be reactive, and the more efficient production process created space for higher-quality creative work. The workflow overhaul had a direct impact on campaign velocity and team confidence. More detailed case studies from this period are on their way.
