Hotels.com
Hotels.com (part of the Expedia Group) required a suite of DCO and ASO assets to support brand campaigns at scale. Working across app store optimisation screens and programmatic display, the brief demanded tight brand consistency across a high volume of localised formats — all produced to fast-moving campaign schedules.
ASO & App Install Campaigns
App store screens for Hotels.com were designed to convert at the point of discovery — leading with the brand’s strongest value propositions and adapting layout and messaging for regional markets. Figma’s design system made localisation fast without sacrificing creative control.
DCO Display Advertising
Display campaigns were built with dynamic content in mind, using a scalable asset structure that could serve personalised creative across audiences and markets. The work formed part of the broader Expedia Group advertising ecosystem, sharing infrastructure while maintaining Hotels.com’s distinct brand identity.
Digital Design Systems
It was essential to manage consistency across all Expedia group campaigns. To ensure a unified online and offline presence. Leading the digital creative involved building a design system that worked for online assets that also worked cohesively with OOH.
