Hilton
A collaborative storyboarding project for Hilton Hotels, creating the visual narrative for a promotional video series centred on the England men's and women's football teams. The campaign — For The Stay — captured the personal side of elite sport: what the players love about their time at Hilton, the childhood bedrooms they grew up in, and why the hotel feels like a home away from home during international campaigns.
Storyboarding for the England Football Team collaboration
The brief was to bring warmth and personality to Hilton's relationship with the England squads — moving away from polished hospitality clichés and towards something genuinely human. The videos needed to feel intimate and authentic, giving fans a glimpse into the players' world while reinforcing Hilton as the destination of choice for world-class athletes.
Short Social Videos
Working collaboratively with the wider creative team, I developed sections of the storyboards that shaped the visual language and narrative flow of each film. From scene sequencing and shot composition to the emotional arc of each player's story, the storyboards provided the creative blueprint and guidelines that guided the production team from concept through to motion.
Result: Aligning motion storyboards with brand guidelines and purposeful storytelling
A series of warm, character-driven promotional films built around real stories — connecting Hilton's brand to the personal lives and routines of some of England's most recognisable footballers.
