Email & CRM Design
Modular email systems, CRM module design and automation strategies — built to scale, easy to maintain.
Email design that works harder — and scales further.
I design email and CRM systems built for real-world production — modular, reusable, and engineered to make the work of building and maintaining campaigns dramatically faster. From single campaign builds to enterprise-scale module systems, I bridge the gap between creative quality and operational efficiency.
What I do:
• Modular email template systems — built in Figma, deployed in CRM platforms
• CRM module design for Mailchimp, Salesforce and custom platforms
• Automation strategies for email production using Figma components, variables and tokens
• Mail order personalisation and print automation
• Email performance analytics and optimisation
• End-to-end build from wireframe to coded, deployment-ready modules
Featured Projects
• Electrolux/AEG – Modular email ecosystem build using variables, components tokens and modes – built for mocking up designs that can be implemented in an Iterable CRM system.
• Expedia – Internal email design system build for mocking up designs that can be implemented in the Workshop CRM system.
• City Fibre module build based on brand guidelines and email best practice and existing user performance.
• Figleaves — Modular design system built for customer campaign emails and automation emails in Mailchimp CRM system.
• Thomas Pink – daily email performance analysis using heatmaps to improve performance and clickthrough
• Wall London —Email & Mail Order System
