Digital Advertising
DCO, Display, Digital OOH and Social Advertising — designed for global brands, built to scale across every screen.
High-impact advertising at global scale.
I've spent years designing and directing digital advertising for some of the world's most recognised brands — across automotive, finance, energy, electronics, fashion and retail. Working within Omnicom Production and EG+ Worldwide, I led digital advertising strategy across DCO, high-impact Digital OOH, social ads and display, with a specialism in automation and mass localisation.
What I do:
• Dynamic Content Optimisation (DCO) — data-driven ad personalisation at scale
• Display advertising across standard and rich media formats (GWD)
• Digital Out-of-Home (DOOH) — worldwide outdoor campaigns
• Social advertising: static, motion and video across all major platforms
• Mass localisation strategy — scaling campaigns across regions and languages
• ASO (App Store Optimisation) design
• Automation pipelines using Figma, Rocketium and AI tooling for rapid production
Featured Projects
- Pico 4 VR headset launch
- Thomas Pink campaign launch Heathrow
- MAN Christmas truck design and digital campaign
- Legoland Galactic Ride campaign
- SEAT campaign
- Expedia One Key ecosystem DCO campaigns
- Expedia ASO Campaigns
- Expedia B2B DCO campaigns
- ESSO HTML5 banners
- Monsoon HTML5 banner
- and many, many more
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