Brand & Art Direction
Brand strategy, visual identity, photoshoot direction and omnichannel creative — for fashion, retail and luxury brands.
Where brand strategy meets visual storytelling.
I bring together brand strategy, visual systems and photoshoot direction to create cohesive creative that works beautifully across every channel. With a background spanning fashion e-commerce, luxury retail and global advertising, I've built brand identities from the ground up and directed campaigns for brands ranging from independent fashion labels to LVMH portfolio names.
What I do:
• Brand strategy and visual identity — tone of voice, positioning, audience analysis
• Comprehensive brand guidelines for print and digital
• Seasonal art direction — themes, colour palettes, prop sourcing, model casting
• Photoshoot direction: studio and location, pre-production through to on-set leadership
• Omnichannel creative: web, email, social, display, print, OOH, mail order
• Catalogue and editorial design — 52-page bi-monthly publications
• Packaging, POS, swing tags, stationery and print collateral
• Trend research and customer insight to inform creative direction
Featured Projects
• Wall London & Shapes of London — full brand build, seasonal art direction, catalogue design and photoshoot direction
• Figleaves / N Brown — in-depth brand guidelines, studio and beach photoshoot art direction
• Thomas Pink (LVMH) — photoshoot art direction for website, plus brand collaboration campaigns
